The pressure to conform dominates popular culture 24/7, our original products remind you to embrace what sets you apart and STAY dfrnt ®. Whether you're trying to find your voice or aspiring to show the world what you can do, we know what that journey feels like, and we've got your back.

This shop was founded by “dfrnt” after a decade of closely collaborating on artwork. A key to working together was learning to encourage each others personal and artistic differences. Today we collaborate with other artists to create products that encourage others to do the same.